The most appropriate form of market research Essay

The most appropriate form of market research - Essay Example In the context of the study on 360 communication technique of marketing the market research process for the same is quiet identical to the concept of the old techniques. The processes conducted are implemented for the new techniques of communication to understand the needs of the new market and act in a more customer centric manner. The market research process first identifies the problem involved with the customers for the company. Identifying the appropriate cause of the problem helps to design the research in an effective manner. The main problem for the company is to conduct 360 communication techniques in a more cost effective manner by identifying the appropriate way of communication in a particular market. For generating more revenue from the new customers the company need to segment the market and choose the target market for the communication technique to be adapted. Then understanding the problems of the existing customers through various methods of 360 communication approa ch can help the company to cope with the issues and implement strategies accordingly. Finally the communication technique through public relation and social activity helps to convey the company’s approach towards the customers and receive feedbacks for the different strategies implemented by the company and understand the need of the target market which will help the company to improve in the sector in accordance with the market needs.Collection of data from the respondents through primary or secondary research reveals. the attitude of the

Male Bias In Heart Of Darkness English Literature Essay

Male Bias In Heart Of Darkness English Literature Essay It seems that the essential uncertainties and inconsistencies in Conrads metanarrative, the indirectness and ambiguous nature of the narrative Marlow gives. Marlow in Conrads Heart of Darkness has the typical nineteenth century view of women; women are not as good as men, they are not as smart and are not worth as much. There are only 3 women in the text, Marlows aunt, Kurtzs fiancà © and Kurtzs Amazon lover. None of these characters are not important to tale Marlow is telling. Marlow even says its queer how out of touch with truth women are, they live in a world of their own, and there had never been anything like it, and never can be (Conrad, 27). Even though there are few women in the text and they have very small roles, Marlow makes women seem significant when he talks about them. Marlow outright talks about the relationship between men and women The mind of man is capable of anything because everything is in it, all the past as well as all the futureà ¢Ã¢â€š ¬Ã‚ ¦ Very well: I hear: I admit; but I have a voice too, and for good or evil mine is the speech that cannot be silenced. (Conrad, 51) He goes on this rant the he believes only men are intelligent enough to understand what he is saying. He is saying that men cannot be silenced, but by saying this he is implying that there is a chance that male voice can be silenced. Its like he secretly believes women can somehow silence men. It seems that Conrads goal is to silence the women in the text. Marlow states They, the women I mean, are out of I, should be out of it. We must help them to stay in that beautiful world of their own, lest ours gets worse (Conrad, 63). The language he uses makes it seem like women keep the world of men from falling apart. Of course this is a male narrative telling the story of a man doing manly things. The Heart of Darkness exhibits a biased male view of women demonstrated by Marlows use of the sexual metaphor of penetration and other diction used in the text. Gilbert and Gubar argue that Heart of Darkness penetrates more ironically and thus more inquiringly into the dark core of otherness that had so disturbed the patriarchal, the imperialist, and the psychoanalytic imaginations à ¢Ã¢â€š ¬Ã‚ ¦ Conrad designs, designs for Marlow a pilgrimage whose guides and goal are à ¢Ã¢â€š ¬Ã‚ ¦ eerily female (Conrad, 44) (Gilbert and Gubar). The narrative seems to keep with the male-controlled design, with a hero conquer whom defeats hurdles and becomes one of the socially elite. The plot itself follows the typical male hero who saves the day and becomes a hero, just like the stories Bewolf, and the Odyssey. The storyline, however Marlow seems to sit on the fence as to whether he sides with the colonialists or the natives, and the story itself doesnt provide a closing and we never really know which side Marlow is on. Conrad shows some characters in his writing style that portray the Congo women, as well as his attitude toward the moral issues of social system in Heart of Darkness, as Là ©criture Feminine (Kristeva). He shows characteristic of feminism, which Kristeva associates with a genderless, pre-oedipal stage. Kristeva relates the semiotic as a female whose sexuality has not yet been constructed (Kristeva). While acknowledging that the fictive world of Heart of Darkness belongs to men, nineteenthcentury, imperialistic, European men, Sedlak, for example, says that Conrads women do display a separate consciousness (Crouch, 2). French feminists, such as Helene Cixous, state that the diction is essentially bi-sexual, one which proposes to analyze all the rigorous binary by bewildering the boundaries between the masculine and feminine and the binaries, such as; proper and improper, normal and divergence, rational and irrational, expert and subservience, by which civilizations live on. According to Eagleton, Most women are like this: they do someone elses-mans- writing, and in their innocence sustain it and give it voice, and end up producing writing thats in effect masculine. Great care must be taken in working on feminist writing not to get trapped by names: to be signed with a womans name doesnt necessarily make a piece of writing feminine. It could quite well be masculine writing, and conversely, the fact that a piece of writing is signed with a mans name does not in itself exclude femininity. Its rare but you can sometimes find femininity in writings signed by men; it does happen. (, 232). Bode claims that Heart of Darkness portrays a powerful female network, which frequently takes charge and assumes control of the novellas events (20). This may seem absurd because as the story opens, the narrator describes the Thames as a manly domain crowded with memories of men and ships it has borne to the rest of home or to the battles of the sea (Conrad, 18). It is a place to think about the dreams of men, the seed of commonwealths, the germ of empires (Conrad, 19). However these ships sailed only for the glory of the Queens highness, and when she meets the ship, it thus pass out of the gigantic tale (Conrad, 19) of masculine venture and splendor and into a domanin which apparently allows women on board. The issue is not one of elaborating a new theory of which woman would be the subject or the object, but of jamming the theoretical machinery itself, of suspending its pretension to the production of a truth and of a meaning that are excessively univocal (Irigaray). Therefore is it possible for a male text such as Heart of Darkness also be as popular if it was on a feminine text and not a masculine one? Well, while listening to Marlows narrative about his journey to fill in the blank spaces on the earth (Conrad, 22) or in this case Africa his journey seems to seem quite feminine; because he has to rely on others to help him, his motives are questioned, and he makes moral decisions that dont seem masculine. This is first evident when he has to get help from his aunt to get a job. This is something that was typical of women in the late 1890s. He seems humiliated when he has to ask would you believe it? I tried the women. I, Charlie Marlow, set the women to work- to get a job. Heavens! (Conrad, 23). Then before leaving for the Congo he has tea with his aunt and says good by, she gives him her blessing, like mothers of the Great War who send their sons of to battle, expcecting to have him return a hero. However, Marlow returns more tame than hero, m ore feminie than conquering hero. Then Marlow questions himself about being able to become a conquering hero when he says I dont know why a queer feeling came to me that I was an imposter (Conrad, 27), which is considered a feminine quality. Then when he gets to the Congo he eavesdrops on a conversation involving the station master and his nephew where they are plotting to foli Kurtz. Then he doesnt let anyone know what he heard. This makes him seem incapable and weak, which is again making him seem feminine. Why would Marlow still make this journey with all these doubts? The answer rests in his masculine boyhood when he was a child, there were many blank spaces on the earth, and when I saw one that looked particularly inviting on a map I would put my finger on it and say, When I grow up I will go there (Conrad, 22). When he got to the Congo it was no longer this virgin space, it now has rivers and lakes that have already been explored. All that was left for him was a river that is reminiscent of a giant snake with its head in the sea and body turning through the country. He concludes, the snake had charmed me. (Conrad, 23) According to Straus, It is Conrads text itself that stimulates the notion that the psychic penury of women is a necessary condition for the heroism of men, and whether or not Heart of Darkness is a critique of male heroism or is in complex complicity with it, gender dichotomy is an inescapable element of it (125). Marlow first views the map of the river as a snake in a Brussels office, where two knitting women operate as protectors of the gates of Hell. Marlow says, it was fascinating-deadly-like a snake-ugh! (Conrad, 23). When Marlow enters the chief officials office he is metaphorically entering the underworld of the snake river, the sinister female power Marlow wishes to explore in order to purge the feminine inside himself; however he ends up embracing this femininity instead of purging it. From the very start of the text Conrad exposes Marlows feminity, by first showing him as a submissive man, because he follows Buddha who believes in obtaining peace by being enlightened. This idea is directly contrasting the attributes of a conquering hero, which he is supposed to be in this story he is telling us. Then the text itself leaves us full of questions about who Kurtz is and how Marlow feels about Kurtz and his crime. Furthermore we dont really know what Kurtzs crime was. All of theses questions make us question Marlow. As Marlows expedition continues, we see more binary oppositions, as his compassion shifts between the white colonialists (whom are viewed as superior) and the blacks whom have been robbed of their culture and deprived of their homes. This is evident when he is outraged by the treatment of the natives as less than human as they are moving around as ants (Conrad, 29). He cannot stand the fact that the natives, who are creating the railway that will support the expansion of the colonialst, are being treated worse than most animals. You can see this viewpoint is evident in Conrads picture of the chain gang: A slight clinking behind me made me turn my head. Six black men advanced in a file, toiling up the path. They walked erect and slow, balancing small baskets full of earth on their heads, and the clink kept time with their footsteps. Black rags were wound around their loins, and the short ends waggled to and from like tails. I could see every rib, the joints of their limbs were like knots in a rope; each had an iron collar around his neck, and all were connected together with a chain, whose bights swung between them, rhythmically clinking (Conrad, 30). Then he goes on to depict them as black shapes crouchedin all the attitudes of pain, abandonment and despair and further describes standing horror-struckas one of these creatures rose to his hands and knees, and went off on all fours to the river to drink (Conrad, 32). Chinua Achebe in his article An Image Of Africa, states that Conrad in this passage is stereotyping the African as savage and primitive, deserving of our compassion but not our respect. However you can look at this passage as Marlow identifying with the natives and being disgusted by their treatment at the hands of the colonialists. Therefore he would be taking the natives side over that of the white colonalists; he feels sympathy for the unempowered female, because he may end uo powerless like the natves he has come to defeat and the marginalized women at home. Nevertheless, Brook Thomas (as quoted in Murfin) believes there is another way of looking at this depiction of the natives in a chain-gang; Even though Conrad had himself been there, he chose to tell his story indirectly through an idiosyncratic, first-person narrator, Marlow, whose narrative is in turn relayed by another narrator who presumably has not even been to Africa. This elaborate structure makes us aware of structure as structure; thus, the novel, doesnt pretend to offer us a perfectly clear, uncluttered, unbiased, perfectly natural view of the facts of the past (Murfin, 236). Thomas viewpoint validates the idea that the language and structure of this story allow for a lot different interpretations. Another important fact that most people overlook is that Conrad is Polish and is actually exiled in England. His second language is English and therefor he was also not always accepted as normalin the English society. Edward Said declares: Because Conrad also had an extraordinarily residual sense of his own exilic marginality, he quite carefully qualified Marlows narrative with the provisionality that came from standing at the very juncture of this world with another, unspecified but different (Culture and Imperialism, 24). Furthermore North describes how Conrads polish nationality was viewed as a racial differentiation by his friends in England. Conrads Polish accent was associated by them with the Orient, and further that his appearance and mannerisms were considered by H.G. Wells and Ford Mad Ford to be Oriental. Several critics thought he was Jewish. Another found him positively simian (North, 50). This view of him being different from his English friends also made him seem inferior, and may have lead to his understanding for the women and natives in the text. Marlows expedition is a journey toward the realm of multiple perspectives caused by the exiled life of Conrad. Said commented on the imperial background of Conrads Heart of Darkness; Like most of his other tales, Heart of Darkness is not just a recital of Marlows adventures; it is also a dramatization of Marlow telling his story to a group of listeners at a particular place in a particular time Neither Conrad nor Marlow offer us anything outside the world-conquering attitudes embodied by Kurtz and Marlow and Conradthe circularity of the whole thing is unassailable. Except as I said a moment ago that Conrad is self-conscious about setting and situating the narrative in a narrative moment, thus allowing us to realize after all, that far from swallowing up its own history, imperialism has in fact been placed and located by history, one that lies outside the tightly inclusive ring on the deck of the yawl Nelly. (Said, 49) Therefrore Conras is self-consciousness, and this causes multiplicity in the perceptions within the narrative. This idea is further repeated by Kristevas feminist viewpoints about the obliqueness, uncertain and ambigious perceptions essential in a narrative genre. In Marlow journeys to the semiotic he avoids his real feelings about Kurtz because he is worried that he may identify that his is like Kurts, therefore he can end up like Kurtz. Marlow states I think it had whispered to him [the wilderness] things about himself which he did not know, things of which he had no conception, so he took counsel with the great solitude and the whisper had proved irresistibly fascinating (Conrad, 73). Conrad displays a comparable uncertainty in describing Marlows conflict with the feminine standards personified in Kurtzs mistress, who is viewed a dominant female goddess as well as a sumptuous temptress, both connected with the native savage race by the white English males. Marianna Torgovnick contends that the African woman is the crux of Heart of Darknessthe representative native the only one fully individualized and described in detail, except for the Helmsman, who also dies in the story. She is, the text insists, the symbol of Africa (154-55). Kurtzs mistress has a sexual power that Marlow fears, because he fears the female inspiration within himslef. This female inspiration shows herself in the uncertainties and oversights of the narrative. Conrad has a hard time getting through to his narrator, Marlow. He struggles to speak about the conquest over the savage temptress; however he is unable, or unwilling to do so. Marlow is articulate in his ability to deacribe, however at the end of the text the silent look from the savage native woman is more powerfulk than Marlows own words; And from right to left along the lighted shore moved a wild and gorgeous apparition of a woman. She walked with measured steps, draped in striped and fringed cloths, treading the earth proudly with a light jingle and flash of was done in the shape of a helmet; she had bright leggings to the knee, brass wire gauntlets to the elbow, a crimson spot on her tawny cheek, innumerable necklaces of glass beads on her neck; bizarre things, charms, gifts of witch-men, that hung about her, glittered and trembled at every stepShe was savage and superb, wild-eyed and magnificent; there was something ominous and stately in her deliberate progress, and in the hush that had fallen suddenly upon the whole sorrowful land, the immense wilderness, the colossal body of the fecund and mysterious life seemed to look at her, pensive, as though it had been looking at the image of its own tenebrous and passionate soul Her face had a tragic and fierce aspect of wild sorrow and a dumb painSuddenly she opened her bare arms and threw them up rigid above her head, as though in an uncontrollable desire to touch the skyA formidable silence hung over the scene. (Conrad, 76) This section of text shows Marlows split attitude toward female power; on one side Conrad and Marlow are concerned by the native womans sexual ambiguity, and on the other side they are captivated by her. Kurtzs savage lover is seen as almost mute in the text and this silence is symbolic of the undiscovered and unexplored spots in Africas jungle that Marlow and secretly Conrad had longed to travel. However these blank spaces, unexplored areas are fantasy; as he admits the muteness of the women to be fantasy, on the linguistic level. The idea of a silent female is in fact a fantasy because he shows the savage mistress to have a very powerful diction, just as powerful as that of the colonists. This is evident when she rushed out to the very brink of the stream. She put out her hands, shouted something, and all that wild mob took up the shout in a roaring chorus of articulated, rapid, breathless utterance (Conrad). According to Gilbert and Gubar, she is a silent symbol in the text that expresses her unknown history as well as her intimidating hystery. The mistress is the typical monster female in the text. She is not only a threat to the men because of her voice she is also standing in direct opposition to Kurtzs Intended. She is seen as the strong hostile monstrous monster woman while Kurtzs fiancà © is seen as the angle, pure Victorian fantasy. Torgovnick states that, Marlow clearly conceives of her as a substitute for, an inversion of Kurtzs high-minded, white intended. Like the Belgian woman, she is an impressive figure, but unlike the Intended she is not high-minded: she is presented as all body and inchoate emotion. The novella cuts from the figure of the African woman with outstretched arms to the Intended: one woman an affianced bride, one woman all body, surely an actual bride (Torgovnick, 146-147). The British code states that miscegenation is wrong and therefore Marlow is scared to fall in love with a savage native woman and end up like Kurtz. However the savage woman is so attractive and seductive, as exposed by the texts illustration of her, that Marlow has a hard time fighting it; this is seen as a representation of Conrads true feelings about femininity. The African woman, who purposely remains unnamed, represents Conrads natural idea of the savage female, because not lonely is she seductive, she is also deadly, just like Africa . Kurtz has been ruined by a devastating femininity; while this femininity is mesmerizing it also destroys men because it is forbidden. The Savage native woman is the femininie standard that Marlow needs to block in order to triumph. Torgovnicks and Gilbert and Gubars, are the only studies of Conrad that notice that the native woman may have something to do with his concerns with inptralism. This native woman makes Marlow tackle his boyhood desire for filling up the blank spaces on the African map he pointed to as a child. He travels all the way to the Congo and instead of finding blank spaces he finds other humans who have their own culture. So the question is: how can he fill up a blank space on a map is another people are already living there? This question or a variation of this question has been contemplated by Conrad regarding the connection concerning masculinity and feminity, when looking at the power of colonialism and their weakness, and Conrads racism and his compassion for the conquered Conjoins. Is this not woman as dark continent which Marlow fears in himself but cannot re-press (Kristeva). The savage womon in the text is seen in three differet ways, the first being as the other, as an African temptress, and as a mute savage with no individual characteristics. Faced with anything foreign, the Established Order knows only two types of behavior, which are both mutilating: either to acknowledge it as a Punch and Judy show, or to defuse it as a pure reflection of the West. In any case, the main thing is to deprive it of its history (Barthes, 96). The native African woman cannot be seen as just one of these things, she is walsy multi-dimensional and will never be understood in Marlows view of the world. Conrad places the African temptress in the middle of his issues with colonialism, by making her speechless. I ascribe a basic importance to the phenomenon of languageone of the elements in the man of colors comprehension of the dimension of the other. For it is implicit that to speak is to exist absolutely for the otherà ¢Ã¢â€š ¬Ã‚ ¦ (He argues) further that Existence is language, and language is always a matter of politics (Fanon, 17-18). Therefore, in order to exsits you must have language and the subordinate of the colonialists must learn their conquorers language in order to be viewed as human. Therefore when Conrad makes the African temptress mute he is making her unable to speak with her master and therefore less than human, except through her sexual power over Kurtz. Eric Cheyfitz points out that; The conception of the orator as emperor, conquering men with the weapon of eloquence, is a classical and Renaissance commonplace, and argues that this imperial common place finds its place in the story of the orator as the first settler, that is as the first civilizer and colonizer of humans (112-113). Marlow learns about the various accomplishments of Kurts and his eloquence through stories he hears, however by the end of the story his articulacy is gone and all he can utter is the horror, the horror. A colonized person confronts the language of their civilizing nation; that is with the culture of the mother country, the colonized is elevated above the jungle status in proportion to his adoption of the mother countrys cultural standards. He becomes whiter as he renounces his blackness, the jungle (Fanon, 18). As you can see with Kurtz the opposite is true, he accepts the blackness of the jungle, and he doesnt loose his western way of behaving. According to Marlow, All Europe contributed to the making of Kurtz (Conrad, 65). Fannons belief that the colonized will assume the language and philosophy of their colonizer, the native seductress remains her darkness, whereas Kurtz loses his whiteness. Conrads representation of the savage temptress insinuates that you must look at her with all three perspectives, instead of just looking at her with one or two opposing perspectives. Therefore Conrad echoing the feminist ideals of vagueness, obscurity, and various perceptions characteristic of most female narratives, thus Marlows arrival back to England is reiterating Gilligans psychosomatic interpretations regarding female moral growth. There is very little written about Marlows motivation for being dishonest with Kutzs Intended. What I did find didnt even look at the idea of female awareness that has been evident in the anaylsis so far in this research. For example, Marlow never shrinks from judgement, but he judges without abstract ideals, without general principles, indeed without consistency. He derides moral absolutes and willingly suspends universals in favor of concrete discriminations (Levenson, 56). We know from his characterlization in the text that he hates lieing and believes that Kurtz is due honesty; however when he meets with the Intended he is not fully honest, and doesnt even speak about justice. Instead he acts like a saint who would rather, not hurt her feelings, than tell the truth. Marlow explains his motivation for lying to Kurtzs Intended, he doesnt try to bring up their progress, or show pity on her. He merely believes that the truth would have been too dark-too dark altogether (Conrad). In this text the darkness becomes a moral sensation (Levenson, 56-57), which promotes the idea of several different perceptions in Conrads moral replies to racism, feminism, imperialism, and colonialist exploitation. Nevertheless, the ridicule of moral fundamentals in Marlows choice to lie, as pointed out by Levenson, is a female focused approach that Gilligan creates the framework for and Levenson doesnt seem to contemplate. The moral development and judgemnet of women, according to Levenson, is linked to Marlows reaction to Imperalisim and also to Kurtz. This makes it seem like he was being compassionate and not sexist when he lied to Kurtzs Intended. Therefore due to Marlows experiences in Africa his moral awareness has taken on a feminine characteristic. In her text In A Different Voice Gilligan hypothesizes that womens ethical rationalizing is not founded on the ideas of right and wrong, however unlike men, it is based on the situation and the observations of anguish and compassion. The reluctance to judge may itself be indicative care and concern for others that infuse the psychology of womens development and are responsible for what is generally seen as problematic in its nature (Gilligan, 172). Women will usually choose the option that will not hurt anyone, or hurt the least number of people. Why should we believe that the moral sequence through which boys pass constitutes moral development tout court? (Gilligan, 174). Perchance, females are more concerned with kinship and accountability; furthermore not moral in the formal tone of the word, but more reasonable morality. Whereas Men have a more definite idea of right and wro ng, neutral justice (so they would have us believe). If Marlow was judged by Gilligans philosophy for his conclusion to lie to the Intended, then he would be believed to have lied to her to safeguard her from unnecessary pain that telling her the truth would have caused her. In this critical reading of Heart of Darkness Conrads text has been viewed as having a feminine writing style. It has also been revealed that Conrad was viewed as an outsider, exiled by his own Polish people and an immagrant to his home of England, and this created his compassion for the subjugated people of the colonlized Congo. This does not mean that Conrad isnt racist and isnt imperialistic. The reading advocated that the lot of women are unable to making moral choices based on a more definite idea of right and wrong. Marlow uses various sexual metaphors, such as penetration, and other diction used in the text; exhibit a male biased view of women and their roles in society.

Test Ethics Essay -- Beneficence, Nonmaleficence

Exam Part B Beneficence versus Nonmaleficence The two principles in focus are beneficence and nonmaleficence. Nonmaleficence is often paired with beneficence however there is a difference between these two principles (Rich, 2008). According to Beauchamp & Childress (2009) conflating beneficence and nonmaleficence into a single principle obscures important distinctions. In addition, both of these ethical principles beneficence and nonmaleficence are strengthened by state nursing practice acts, which mandate that nurses are legally obligated to safeguard patients and the profession (Bjarnason & LaSala, 2011). We will discuss both beneficence and nonmalficence principles and how they are both important to the nursing profession. The principle of beneficence is concerned with a moral obligation to act for the benefits of others (Kennedy, 2004). Additionally, beneficence is the principle consisting of deeds such as mercy, kindness, and charity (Rich, 2008). There are other forms of beneficence including altruism, love, and humanity (Beauchamp & Childress, 2009). We use beneficence in order to cover beneficent actions more broadly, so that it includes all forms of action to benefit other persons (Beauchamp & Childress, 2009). Overall, beneficence implies that an individual takes action to do good by benefiting others and facilitating their well-being. Beneficence also requires that benefits are balanced against risks and costs (Kennedy, 2004). In order for a person to â€Å"do good†, they must also consider the values of individual in question (Bjarnason & LaSala, 2011). Health care professionals have a duty to exercise beneficence towards their patients. Nurses have a more stringent obligation to act according to the benefi... ...ay arise between health care professionals, nurses, and the patient and family. Most often, when an ethical dilemma occurs, nurses most make a choice between the two equally unfavorable alternatives. An example of an ethical dilemma would be a client who refuses to take their blood pressure medication however based on autonomy they have the right to. The nurse may not be able to follow the principles of beneficence and autonomy at the same time because respecting patient autonomy means the nurse is not able to fulfill the obligation to â€Å"do good† for the patient. However, in this case, if the patient was competent the principle of autonomy would take priority. Abortion is another example of an ethical dilemma faced in the medical profession. For instance, some doctors are against abortion, yet there are certain others who have no problem at all doing it. â€Æ' Test Ethics Essay -- Beneficence, Nonmaleficence Exam Part B Beneficence versus Nonmaleficence The two principles in focus are beneficence and nonmaleficence. Nonmaleficence is often paired with beneficence however there is a difference between these two principles (Rich, 2008). According to Beauchamp & Childress (2009) conflating beneficence and nonmaleficence into a single principle obscures important distinctions. In addition, both of these ethical principles beneficence and nonmaleficence are strengthened by state nursing practice acts, which mandate that nurses are legally obligated to safeguard patients and the profession (Bjarnason & LaSala, 2011). We will discuss both beneficence and nonmalficence principles and how they are both important to the nursing profession. The principle of beneficence is concerned with a moral obligation to act for the benefits of others (Kennedy, 2004). Additionally, beneficence is the principle consisting of deeds such as mercy, kindness, and charity (Rich, 2008). There are other forms of beneficence including altruism, love, and humanity (Beauchamp & Childress, 2009). We use beneficence in order to cover beneficent actions more broadly, so that it includes all forms of action to benefit other persons (Beauchamp & Childress, 2009). Overall, beneficence implies that an individual takes action to do good by benefiting others and facilitating their well-being. Beneficence also requires that benefits are balanced against risks and costs (Kennedy, 2004). In order for a person to â€Å"do good†, they must also consider the values of individual in question (Bjarnason & LaSala, 2011). Health care professionals have a duty to exercise beneficence towards their patients. Nurses have a more stringent obligation to act according to the benefi... ...ay arise between health care professionals, nurses, and the patient and family. Most often, when an ethical dilemma occurs, nurses most make a choice between the two equally unfavorable alternatives. An example of an ethical dilemma would be a client who refuses to take their blood pressure medication however based on autonomy they have the right to. The nurse may not be able to follow the principles of beneficence and autonomy at the same time because respecting patient autonomy means the nurse is not able to fulfill the obligation to â€Å"do good† for the patient. However, in this case, if the patient was competent the principle of autonomy would take priority. Abortion is another example of an ethical dilemma faced in the medical profession. For instance, some doctors are against abortion, yet there are certain others who have no problem at all doing it. â€Æ'

Living Together Before Marriage: Morals, Money, and a Major Choice Essay

Not long ago, a choice of my survival had to be made. Many single men and women struggle, not only in relationships, but with money issues, especially if they are in college or starting out as a young adult in the world. In college, I had the choice to live with my significant other or to manage on my own. I am sure others, not only myself, view â€Å"managing† their lives in roughly the same terms. Being alone makes one independent, but lonely. Living alone, can be very empowering, but discouraging in terms of money. Then there is always the factor of what others may think on the outside. So, here in a college town, where many choices made individually are overlooked externally due to our youth, it was not only me, but society that was influencing my choice. So, I had to choose, live with my significant other, who could have alleviated my loneliness and ameliorated my bills or live alone and forge on with my own terms, however daunting they may be. I pondered this for some time, probably longer than others in my peer group, who look at stepping in cohabitation as some right of passage that proves you are older and committed to something more than you are already. But, I did not care what my cohorts thought, this was my decision. I did, however, consider my partner’s role in all of this and how this would affect our futures. Of course, we weren’t deciding to get married or even â€Å"playing house† to see if we could get closer to that point. So, the decision became easier to make once I realized that. This was my friend and confidante, but not the person I could imagine spending the rest of my life with. Yes, we would get along and even pretend to the outside world to be in love, I suppose. But, this would be nothing more than a fascade and we both knew it. But, the pressures that were building up around us in our growing adulthood had made us reach ever farther out for something, flailing around for a bedrock that made us strong. We felt strong together, but that was not the role suited for either of us. We were just too young. I had no right to put more pressure on my friend, my pretend soul mate. When searching for the truth in the world, we could not lie to each other too. In my eyes, I wasn’t looking for my soul mate to be there for me each and every day, I was looking for someone to help square up my life. I felt bond by the circle that had only me in it, a nice-looking circle from the outside, but hollowness inside. I needed to fill it up, not square it up. I thought that maybe moving in with someone was something I could â€Å"get over with† to fill in the circle like an SAT essay answer or something that would let me abandon the circle of me altogether and become a part of a squared away, more safe person. But, in addition to that I was looking for a roommate not a soul mate and that wasn’t fair to either of us. So, I stayed in my circle of me and decided to slowly roll through my younger years without any obligations (other than those piling bills). We stayed friends. It was really okay. The thing about having time alone is that there is no end to the possibilities of learning about yourself and everything in the word that can be googled or discovered in some situation that comes out of the blue, unexpected. Many of these observations surround the opposite sex and their charm, that which I could not appreciate if I was coming home to the same person every night. Similarly, I can study and become more intelligent and not all â€Å"wishy-washy† about my cohabitating bliss (or imagined bliss). So, I have plenty of time to google, objectively of course. So I have found articles about my dilemma and the dilemma of others. We have it rough, as most cohabitating couples don’t last. But, that really was never the dilemma for me, then. I learned that I just needed a live-in friend and someone with a bank account to share with me. So, I shifted my attention to these pertinent matters. I got a job so I could interact with coworkers and never be lonely, I make more money, and spend my free time studying. Its a great life, one I wish all young people would experience before jumping into a â€Å"fairy tale† that has been proven to be a fable with a moral to the end. Cohabitating just doesn’t work out the way we wish it could

Research Paper on Fun Things Essay

For this assignment, you will compose a ten-page research paper on a great thinker chosen from the attached list. There are three components to this assignment. The first is that you will write about the major thought, idea, or system of belief for which the great thinker was known. Secondly, you will write about two or three ways in which the teachings of the great thinker influenced history. Thirdly, you will provide a thoughtful analysis of at least one idea touted by the great thinker. You will need to research and properly document eight to ten scholarly sources using the MLA standard for citation. In addition to writing the paper, you will be learning and implementing a way to organize your research and writing. You will receive two grades for this assignment: one for the final paper and one for the research and writing prep work. Research Component Research is an important skill for college students to learn and implement. When done well, research will help strengthen an argument, prove a point, verify facts, and explain with first-hand knowledge. At its most basic level, research is studying the works of experts in any given field. For instance, if I want to research heart surgery, I will locate experts in the field of cardiology and read what they say about the heart. In reading their works, which may consist of published studies, medical journal articles or medical books, or informative medical websites or blogs, I am presuming and appealing to their expert knowledge and skill in an area I know little or nothing about. In short, I’m reading and studying their work in order to learn. For your research paper, you will be appealing to the expert knowledge of a great thinker. You will research articles and/or books that were either written by the great thinker (we call this a primary source) or by someone who studied the great thinker (we call this a secondary source). For example, let’s say you are studying Jonathan Edwards (great puritan theologian). Were you to read and study his actual sermons, you would be researching a primary source. Were you to read and study what John Piper (present day pastor and avid Jonathan Edwards fan) has written about the theology of Jonathan Edwards, then you would be conducting secondary research. Both primary and secondary sources are very valuable when writing research papers. Usually primary research is considered to be the most reliable in that it is closest to the original (the idea originator, the eye-witness account, the photograph, etc†¦). A good research paper will be able to navigate both types of research and carefully integrate it appropriately. For the purposes of this assignment, you’ll be doing both because you’ll be concerned with what the great thinker actually taught and that will best be discovered by his or her actual writings, and you’ll be concerned with how his or her thoughts influenced history, which is most likely written by other scholars. In addition to conducting primary and secondary research, you’ll need to make sure that your sources are consider scholarly; that is, your sources come from people who have appropriate expertise in the field of you are studying. This will not be an issue with your primary sources because you will go straight to the source (i.e., you’ll study the writings or Marx or Lewis), but it will be more of an issue in secondary sources. How to tell if an article or book is considered scholarly or written by an authoritative expert in the field can be tricky, but here are a few rules: 1. Does the author have an educational background that would account for the knowledge in the article or book? 2. In the case of articles, is it published in a peer-reviewed journal? 3. Does the article or book offer analysis and critique of original sources or just give mere impressions or opinions? Another term I have mentioned in regards to research is MLA citation (Modern Language Association). MLA is a method of citation that is used primarily in the humanities that indicates the source of your research. Learning MLA citation rules takes time and lots of effort, but it is a necessary part of conducting and writing a well-researched paper. For this assignment, you’ll need at least eight scholarly sources that may include journal articles or books but may NOT include websites. There will be in-class lectures that will teach you where to locate scholarly resources and how to properly keep track and cite them. As I see it, there are two major avenues of research for this paper: the first is research involving the actual ideas of the great thinker. The second is research involving the analysis of the thinker’s ideas. Content of Research Paper As mentioned in the assignment overview, there are two components to this research paper. The first is that you will research the major idea or set of ideas for which the great thinker was known. This will be the first section of the research paper and will include a thorough explanation of the great thinker’s idea or ideas and he or she came to belief or think in such a way. The second section of the paper will include a discussion on two or three of the major ways the great thinker’s ideas influenced history. The third section is where you provide thoughtful analysis about at least one of the great thinker’s ideas. This is not, necessarily, an argument, but rather it is an opportunity for you to break down the idea and comment on it yourself. Although I’m more interested in your analysis, it may help to research how others have analyzed and critiqued your great thinker’s ideas. In this section you may 1. Critique the thinker’s idea 2. Break down the thinker’s ideas and provide additional clarification or implication 3. Show how different scholars have viewed or interpreted the great thinker’s ideas and whether agree or disagree 4. Show why the thinker’s ideas produced negative or positive effects on society, theology, history, etc. 5. Any combination of the above. Please note that I do not wanting you to write a biography; that is, I do not want detailed discussion on the great thinker’s family history, marriage, hobbies, physical appearance, personal health, friends, etc. unless is it absolutely pertinent to his or her intellectual contribution. Paper Organization Each of you will be required to create an outline for your paper and turn it in as part of the assignment. Additionally, you will be required to keep track of all research and turn in your research notes. Research Organization I will require you to keep track of your sources through Microsoft One Note or Word, whichever works best for you. For every source you look at, you’ll need to record the following information: 1. Source Title- title of the article or book 2. Source Location-book, ebook with web address, journal article with web address 3. Source Citation- MLA citation as it would appear in your works cited page 4. What-what information are you using from the source. If it is short, type it here. If it is a chapter or large section, write down the major idea or some key words and the necessary information to find it in your source easily (page or section numbers, headings, etc.). 5. Plan- how you plan on using the information You will have at least eight records with the above information, although it is much more likely you’ll have more and may not use all sources in the actual writing of the paper. That is okay. Note: Make sure you accurately record information for every source because you won’t remember. Grading Criteria: Each paper will be graded on the following: 1. Accurate, detailed, and thoughtful discussion and analysis of the great thinker’s ideas 2. Coherent, fluid prose 3. Accurate implementation of MLA citation 4. Integration of scholarly sources 5. Proper adherence to Standard English grammar and style 6. Proper adherence to page length and formatting guidelines

Japanese Verbs Conjugations

Japanese Verbs Conjugations Japanese verbs are roughly divided into three groups according to their dictionary form (basic form). The basic form of Group 1 verbs end with ~ u. The basic form of Group 2 verbs end with either ~iru or ~ eru. Group 3 verbs are irregular verbs. There are only two irregular verbs, kuru (to come) and suru (to do). Click here to learn more about Japanese verbs and hear their pronunciation (Audio Phrasaebook – verbs). Here are some common verbs from each group. The links lead to various conjugations of each verb. Group 1 aruku æ ­ ©Ã£   - to walk asobu é Å Ã£  ¶ - to play au ä ¼Å¡Ã£ â€  - to meet hairu å… ¥Ã£â€šâ€¹ - to enter hajimaru Ã¥ §â€¹Ã£  ¾Ã£â€šâ€¹ - to begin iku è ¡Å'㠁  - to go kaeru Ã¥ ¸ °Ã£â€šâ€¹ - to return kakaru 㠁‹ã â€¹Ã£â€šâ€¹ - to takekaku æ› ¸Ã£   - to writekau è ² ·Ã£ â€  - to buy kiku è Å¾Ã£   - to listen matsu Ã¥ ¾â€¦Ã£  ¤ - to wait motsu æÅ' Ã£  ¤ - to havenarau ç ¿â€™Ã£ â€  - to learnnomu é £ ²Ã£â€šâ‚¬ - to drinkokuru é€ Ã£â€šâ€¹ - to sendomou æ€ Ã£ â€  - to thinkoyogu æ ³ ³Ã£   - to swimshiru çŸ ¥Ã£â€šâ€¹ - to know suwaru Ã¥ º §Ã£â€šâ€¹ - to sit tatsu ç «â€¹Ã£  ¤ - to stand tomaru æ ­ ¢Ã£  ¾Ã£â€šâ€¹ - to stop tsuku ç â‚¬Ã£   - to arrive uru Ã¥ £ ²Ã£â€šâ€¹ - to sellutau æ ­Å'㠁† - to singwakaru 分㠁‹ã‚‹ - to understandwarau ç ¬â€˜Ã£ â€  - to laugh yomu è ª ­Ã£â€šâ‚¬ - to read Group 2 kangaeru è€Æ'㠁ˆã‚‹ - to thinkmiru è ¦â€¹Ã£â€šâ€¹ - to see; to lookneru Ã¥ ¯ Ã£â€šâ€¹ - to sleeposhieru 教㠁ˆã‚‹ - to teachtaberu é £Å¸Ã£  ¹Ã£â€šâ€¹ - to eat Group 3 kuru æ  ¥Ã£â€šâ€¹ - to come suru 㠁™ã‚‹ - to do

Weber Carl Maria Von essays

Weber Carl Maria Von essays Carl Maria von Weber, a cousin of Mozart's wife Constanze, was trained as a musician from his childhood, the son of a versatile musician who had founded his own travelling theatre company. He made a favourable impression as a pianist and then as a music director, notably in the opera-houses of Prague and Dresden. Here he introduced various reforms and was a pioneer of the craft of conducting without the use of violin or keyboard instrument. As a composer he won a lasting reputation with the first important Romantic German opera, Der Freischtz. The opera Der Freischtz (The Marksman), first staged in Berlin in 1821, blends many of the ingredients typical of German Romanticism, simple peasant virtues mingling with the magic and latent evil of the forest, where the hero's magic bullets are forged at midnight. The grand heroic-Romantic opera Euryanthe is better known for its overture as is the opera Oberon, written for London in 1826. Weber's two concertos and the concertino for clarinet were written for the clarinettist Heinrich Baermann. Weber also wrote two piano concertos and a Konzertstck for piano and orchestra for his own use, as well as a useful Horn Concertino and Bassoon Concerto. His Aufforderung zum Tanze (Invitation to the Dance) is well known in an orchestral version of a work originally written for piano. Recommended Recordings Clarinet Concertos Nos. 1 Dances and Marches from Die Drei Pintos, Turandot Weber's chamber music includes a Clarinet Quintet and a Grand Duo Concertant for clarinet and piano, successors to the concertos and concertino for Baermann. Recommended Recording ...

Learn About the End of the French Revolution

Learn About the End of the French Revolution Almost all historians agree that the French Revolution, that great maelstrom of ideas, politics, and violence, started in 1789 when a gathering of the Estates General turned into a dissolving of the social order and the creation of a new representative body. What they don’t agree on is when the revolution came to an end. While you can find the occasional reference to France still being in the revolutionary era now, most commentators see a difference between the revolution and the imperial rule of Napoleon Bonaparte and the age of wars that bear his name. Which event marks the end of the French Revolution? Take your pick. 1795: The Directory In 1795, with rule by The Terror over, the National Convention designed a new system for governing France. This involved two councils and a ruling body of five directors, known as the Directory. In October 1795, Parisians angry at the state of France, including the idea of the Directory, gathered and marched in protest, but they were repelled by troops guarding strategic areas. This failure was the last time the citizens of Paris appeared able to take charge of the revolution as they had so powerfully done before. It is considered a turning point in the revolution; indeed, some consider it the end. Soon after this, the Directory staged a coup to remove royalists, and their rule for the next four years would be marked by constant vote rigging to stay in power, an action at odds with the dreams of the original revolutionaries. The Directory certainly marked the death of many revolutionary ideals. 1799: The Consulate The military had taken a large role in the changes wrought by the French Revolution before 1799 but never had a general use the army to force change. The Coup of Brumaire, which took place in the later months of 1799, was organized by director and author Sieyà ©s, who decided that the undefeated and feted General Bonaparte would be a tame figure who could use the army to seize power. The coup didn’t run smoothly, but no blood was shed beyond Napoleon’s cheek, and by December 1799 a new government was created. This would be run by three consuls: Napoleon, Sieyà ©s (who had originally wanted Napoleon to be a figurehead and have no power), and a third man called Ducos. The Consulate may be considered the event that marked the end of the French Revolution because it was, technically, a military coup rather than a movement pushed along by the however theoretical will of the people, unlike the earlier revolution. 1802: Napoleon Consul for Life Although power was vested in three consuls, Napoleon soon began to take charge. He won further battles, instituted reforms, started drafting a new series of laws, and raised his influence and profile. In 1802, Sieyà ©s began to criticize the man he had hoped to use as a puppet. The other governmental bodies began to refuse to pass Napoleon’s laws, so he bloodlessly purged them and leveraged his popularity into having himself declared consul for life. This event is sometimes believed to be the end of the revolution because his new position was almost monarchical in its dimensions and certainly represented a break with the careful checks, balances, and elected positions desired by earlier reformers. 1804: Napoleon Becomes Emperor Fresh off more propaganda victories and with his popularity nearly at its zenith, Napoleon Bonaparte crowned himself emperor of France. The French Republic was over and the French empire had begun. This is perhaps the most obvious date to use as the end of the revolution, for although Napoleon had been building his power since the Consulate. France was transformed into a new form of nation and government, one considered almost opposite to the hopes of many revolutionaries. This wasnt simply pure megalomania by Napoleon because he had to work hard to reconcile the conflicting forces of the revolution and establish a degree of peace. He had to get old monarchists working with revolutionaries and try to get everyone working together under him. In many respects he was successful, knowing how to bribe and coerce to unify much of France, and being surprisingly forgiving. Of course, this was partly based on the glory of conquest. It is possible to claim that the revolution came to an end gradually over the Napoleonic era, rather than any single power-grabbing event or date, but this frustrates people who like crisp answers. 1815: The End of the Napoleonic Wars It’s unusual, but not impossible, to find books that include the Napoleonic Wars alongside the revolution  and consider the two part of the same arc. Napoleon had risen through opportunities afforded by the revolution. His fall in first 1814 and then 1815 saw the return of the French monarchy, clearly a national return to pre-revolutionary times, even if France could not return to that era. However, the monarchy did not last long, rendering this a difficult endpoint for the revolution, as others followed soon.

The Concept of Branding in Marketing Essay Example | Topics and Well Written Essays - 2500 words

The Concept of Branding in Marketing - Essay Example The activities they perform in the process of making themselves and their products known are referred to as branding (Hawkins & Coney 2004, 21). Overall, branding is defined as the processes and activities done by a business in the development of a unique image or name for their products and services. Branding is an important process that ensures company products and services stick in the minds of consumers to influence their purchase decisions and preference for company goods and services in place of those of their rivals (Belk 2010, 67). The process of branding in businesses focuses on the establishment of an imperative and differentiated physical and mental presence in the particular market in order to attract and sustain the loyalty of their customers (Hartmann & Apaolaza, 2007, 65).It is important to note that in as much as marketers in business organizations do their best in the production of brands with positive image for their institutions, they often do not decide on the ult imate meaning to the branding itself. In this case, it is imperative to note that the process of branding is not about getting your preferred and target audience to choose your products over those of your rivals; instead, it is about making them see what you can provide as a solution to their various needs. A good branding process in business and its products has to fulfill a number of key goals and objectives.  

Inovations in Automotive Electronics Research Paper

Inovations in Automotive Electronics - Research Paper Example Other remarkable developments have been the GPS, all-wheel drive, and airbags among others. No doubt, man has made revolutionary innovation over the past decades that have made life easier, convenient, and better. For instance, the automobiles industry has made some amazing progress following their invention in the early 19th century. One of the key factors that have helped automobiles give more security and accommodation, however, is automobile electronics. Automotive electronics are systems found in the vehicle and generated electronically. Such systems include telematics and entertainment systems among other structures. These systems are so many and thus grouped into several categories with regard to their functions, namely, entertainment systems, active safety, driver assistance, engine electronics, passenger comfort, chassis electronics, and transmission electronics. With the advances in electronics innovation, auto producers have possessed the capacity to offer a broad mixture of administrations and accommodations that numerous new car proprietors appreciate (Mitchel l, Borroni-Bird, & Burns, 2010). Automobile electronics have been applied to various car improvements such as the Electronic Fuel Injection to the well-known Global Positioning System (Craughwell, 2012). Driving is more fun and safer than it used to be a hundred years ago since the invention of the automobile. This paper outlines some of the developments that have enhanced the use of automobiles. One of the best developments in automobile electronics innovation is the Electronic Fuel Injection/infusion or EFI for short. This gadget takes the spot of the ordinary carburetor that has been in use since the invention of the motor. The employment of the carburetor was regularly the piece of the motor that serves to dissipate fuel so that it blends with the air for burning. This gives energy to the barrels that help the motor work. A gliding gadget inside of

Assisted Suicide, The Right to Die Research Paper

Assisted Suicide, The Right to Die - Research Paper Example l, social and cultural levels for decades and, even at the global level, this activity still does not seem to be able to reach any societal consensus about whether it is appropriate. However, assisted suicide allows individuals with varying health problems or handicaps to have a means to escape their complications and avoid the anguish of dying without a sense of personal decorum. Washington and Oregon are the only two states in the US where assisted suicide is a practice allowable by law (Ball and Mengewein, 2010). Since both states are located on the West coast, this might be representative of a cultural perspective that is quite different from the rest of the continental United States. Both of these states now support the perspective of different right-to-die organizations and protect the medical community from being the victims of lawsuits. The efforts of these states further supported what ended up being a victorious lawsuit in Montana, filed by truck driver Robert Baxter, a patient with lymphocytic leukemia, who actively challenged Montana’s homicide statute. Even though this particular case was victorious, Baxter died of his illness on December 5, 2008 which happened to be the exact same day that his case won in the First Judicial District Court in Helena (Blesch, 2009). However, this set the precedent for future lawsuits of this nature in suppo rt of the right-to-die agenda. Even at the global level, there is much progression in areas of assisted suicide, with Belgium taking the lead in support for euthanasia. In 2007, almost two percent of all deaths reported involved assisted suicide at the request of the patient, with the rate of the Belgium medical community withholding life-extending treatment increasing from 14.6 percent to 17.4 percent in just six years (Bilsen, Cohen, Chambaere and Pousset, 2009). At the global level, these measurable increases in assisted suicide show that there is an active, global market looking for alternatives to prolonged

Hierarchy of Needs and FIT theory Essay Example | Topics and Well Written Essays - 2000 words - 1

Hierarchy of Needs and FIT theory - Essay Example It is the fulfillment of the self through our efforts in developing our potential – the essence we are born with; and the acceptance of our limitations. It is our life purpose unfolded, integrated into the self and lived. Now, in keeping with his theory up to this point, if you want to be truly self-actualizing, you need to have your lower needs taken care of, at least to a considerable extent. This makes sense: If you are hungry, you are scrambling to get food; If you are unsafe, you have to be continuously on guard; If you are isolated and unloved, you have to satisfy that need; If you have a low sense of self-esteem, you have to be defensive or compensate. When lower needs are unmet, you can’t fully devote yourself to fulfilling your potentials. Once a person does not feel the needs of self esteem, he or she can weather the storms of daily life. Else they can feel lost. It isn’t surprising, then, the world being as difficult as it is, that only a small percent age of the world’s population is truly, predominantly, self-actualizing. Maslow at one point suggested only about two percent!

Interpersonal and Transferable Business Skills NEGOTIATION Essay - 1

Interpersonal and Transferable Business Skills NEGOTIATION - Essay Example Currency exchange rates can fluctuate greatly over time, so it is within the best interests of both parties to come to some kind of arrangement. On the one hand, the Czech manufacturer can still receive ongoing work. At the same time, the American company can pay a fixed rate, something which would make no difference to the Czech manufacturer because of the need to pay in Czech crowns. 2. If negotiation is not an option, then the American company could attempt to take the Czech manufacturer to a tribunal or hearing to resolve the issue. Perhaps the agreement could be renegotiated to take into account that the currency exchange has changed immensely since the agreement was first made and it will continue to do so in the following years to come. A renegotiated contract could include or fixed exchange rate or a stipulation that the exchange rate be looked at on a bi-annual basis. 3. Finally, if all else fails, the American company may have to raise its prices even though this will likely have the knock-on effect of losing some market share to rival competitors. If the company kept losing money, then it may have to shut down, and this would negatively impact the Czech manufacturer because there would be no more work forthcoming. For the relationship to continue, ideally a compromise has to be made. It may be that payments are made in Czech crowns one year and then US dollars the next to make everything fair for both sides. In this situation the ball is really in the Czech manufacturers court because the long-term agreement cannot be broken and the fluctuating exchange rate is of little concern to them. Based on the present situation, there are three options for the Czech manufacturer to choose from: 1. The Czech manufacturer could insist that the American company adhere to the terms of the original deal, which was that they be paid in the local

Coca Cola's branding strategy Essay Example | Topics and Well Written Essays - 500 words

Coca Cola's branding strategy - Essay Example For example, when the company decided to change the taste of its prime product Coke in the 1980's the result was vigorously unfavorable and the company authorities had to dump the plan. The term 'branding strategy' deals with the variables that formulate and execute the probable public perception about the brand or brands of a company. The future success of the company depends on this branding strategy. When a company like Coca Cola is taken into consideration it could be safely stated that their impetus on branding strategy has remained successful throughout the century with ground breaking success notes. While selecting the branding strategy by the officials it is always kept in mind that the direct marketing is at its optimum level and the supply chain and distribution system is always at its most advantageous position. In addition, there is always the potential to innovate new sister brands corresponding the local taste and priorities. For example, Coca Cola can boast on having over 500 flavors in its booty. Furthermore, there was bottled water branded under the equity that really took the market by storm in 2000. There are about four core brands operating under the over head of Coca Cola.

Interpersonal and Transferable Business Skills NEGOTIATION Essay - 1

Interpersonal and Transferable Business Skills NEGOTIATION - Essay Example Currency exchange rates can fluctuate greatly over time, so it is within the best interests of both parties to come to some kind of arrangement. On the one hand, the Czech manufacturer can still receive ongoing work. At the same time, the American company can pay a fixed rate, something which would make no difference to the Czech manufacturer because of the need to pay in Czech crowns. 2. If negotiation is not an option, then the American company could attempt to take the Czech manufacturer to a tribunal or hearing to resolve the issue. Perhaps the agreement could be renegotiated to take into account that the currency exchange has changed immensely since the agreement was first made and it will continue to do so in the following years to come. A renegotiated contract could include or fixed exchange rate or a stipulation that the exchange rate be looked at on a bi-annual basis. 3. Finally, if all else fails, the American company may have to raise its prices even though this will likely have the knock-on effect of losing some market share to rival competitors. If the company kept losing money, then it may have to shut down, and this would negatively impact the Czech manufacturer because there would be no more work forthcoming. For the relationship to continue, ideally a compromise has to be made. It may be that payments are made in Czech crowns one year and then US dollars the next to make everything fair for both sides. In this situation the ball is really in the Czech manufacturers court because the long-term agreement cannot be broken and the fluctuating exchange rate is of little concern to them. Based on the present situation, there are three options for the Czech manufacturer to choose from: 1. The Czech manufacturer could insist that the American company adhere to the terms of the original deal, which was that they be paid in the local

Influencing Individuals and Groups Essay Example | Topics and Well Written Essays - 750 words - 1

Influencing Individuals and Groups - Essay Example Negotiation is then sought, to amicably discuss and assess the situation and to find solutions to the problems incurred. In order to combat this, effective leadership is needed. Leaders become role models for people and help them to achieve goals. Wal Mart needs to resolve issues by finding feasible solutions for conflicts. Employees who have a positive attitude are a boon to an organization, and, it is easier to retain and train those employees rather than to try and modify those with a negative attitude. As conflict resolution needs participaton and collaboration of employees; Wal Mart helps in bringing about people development, collaboration and team work among its employees. School Press, H. 2006. Written Communications that Inform and Influence: The Results-Driven Manager Series (Paperback). Harvard Business School Press Books, 1. Retrieved from Business Source Complete

The Rules Of The Sociological Method Response Philosophy Essay

The Rules Of The Sociological Method Response Philosophy Essay Over time the study and application of social sciences have become to be viewed differently in comparison to those in the realm of natural sciences. By definition and practise Social sciences rely more on subjective details and inference than do those of the natural sciences which rely on empirical data to derive conclusions. Emile Durkheim sought to establish rules and practises for the methods used to discover new information utilized by the social sciences. With his publication of the book, The Rules of the Sociological Method, Durkheims theory of the social fact was revealed and presented as a practical and workable model for utilization within the discipline of the study of social behaviour. Durkheim goes on within his writings to break down his theory and to outline the different rules. Seemingly the most vital section establishes the Rules for the Constitution of Social Types. Social Types is a significant concept and the section that defines it is most important, this is due to the clarity in which brings it to his thesis and because it aids in relating the theory of social facts to particular societies and species. It is for these reasons that one can clearly see the concept and refinement of social types is the most vital piece to Emile Durkheims theory of social facts. Durkheims theory on Social Facts is based upon the thesis that there is a category of facts which present very special characteristics: they consist of manners of acting, thinking and feeling external to the individual. Which are invested with a coercive power by virtue of which they exercise control over him. This definition shows that Durkheim is focusing on sociology and the main forms of socialization; acting, thinking and feeling and how they control an individual. Along with this definition Durkheim continues to refine his outline that a social fact is a thing that stems from an idea not an idea from a thing.(page 60). From this frame of reference Durkheim further explores the social fact and the many other variables that make up its sum. Durkheim identifies that social facts are divided into two separate groups: normal and pathological. Normal social facts are attributes or characteristics that are found in most if not all of a population, while pathological social facts are found within a limited number of the population and are sometimes only experienced for a brief period of time. With this clarity one can begin to see the importance of social types and its relation to Durkheims thesis as you cannot categorize something as normal or pathological until you are fully aware of its social type. Simply, this is due to the fact that you will not know how common or uncommon a particular social fact may be to a population until it has been identified and categorized. The importance of social types however begins to be more clearly portrayed when analyzing the rules for the constitution of social types. Durkheim implies that human beings are not all the same and suggests many different groups of species exist amongst us. He does his best to distinguish himself from the historian and philosopher who both view society in much different ways. The historian looks at every event and occurrence within society in sequence to that particular time as unique and will not be repeated. On the other hand is the philosopher, who views humans as different groups who are governed by laws and justice. These laws aid in taking humans through the many stages of growth and evolution into more complex and modern societies. Sociology takes a much different view and approach than these two disciplines. Durkheim believes that cities are made up of many different types of species with the inference that many of these species are similar in several ways. Durkheim theorizes that these differences arise within each particular species and calls them social facts affording each a classification accordingly to the particular species. In my frame of reference and after having been exposed to Durkheims concepts I find myself supporting Durkheims views as practical and realistic of the three, in accordance to how society is really made up. The historian sees no relation in anything while the philosopher believes that laws applied to certain societies are what dictate how that society will progress, sociology seems to be a medium to these two schools of thought. Conceptually this shows that social types can be seen in many different ways of thinking and is not limited to sociology or any discipline for that matter. Durkheim uses these social types to apply social facts with this aiding in expl aining how and why certain things occur socially. Durkheim correlates social fact with a very heavy reliance on social types. While Durkheim does an excellent job in outlining and creating his theory regarding social facts, he does encounter some problems. One issue he identifies and discusses is not how many different species there may be, but what exactly is the best way to go about classifying them. Durkheim states, We shall begin by classifying societies according to the degree of organisation they manifest, taking as a base the perfectly simple society or the single-segment society. Within these classes different varieties will be distinguished, according to whether a complete coalescence of the initial segments takes place. Durkheim describes the idea of classifying different societies by their organisation as a whole. Ultimately, categorizing the seemingly more advanced societies as superior in comparison to others that do not appear to be as advanced. There may be some critique given to this idea, that Durkheim may believe a society has little going on while quite the opposite is actually taking place. The term simple is used to describe these lower societies, which one may interpret this classification as labelling this group as primitive. One could say that the difference in language, culture and practice creates a barrier and the automatic classification of simple is wrong. Still I must digress; one can see the importance that this classification has to Durkheims theory. The fact that dependencies exist within these societies makes it so that modern societies must rely on resources and labour that are more complex in comparison to the more simple societies who must also rely on resources and labour fitted to suit their needs. The impact that the social type has can be seen clearly as the theory of the social fact is defined and explained. It is needed to describe and categorize the many different species of people so that the social facts of that particular society may be analyzed and discovered. If it were not for social types, the classification of normal and pathological would cease to exist. This would ultimately make it impossible to accurately identify and outline social facts for specific populations. The social type proves that it is a large division within the theory of the social fact. It is this factor that ultimately ties the different thoughts and ideas together. This is why, for me, I view the concept and utilization of social type as the most vital piece to Emile Durkheims theory of social facts.

Osmosis In A Potato :: Papers

Osmosis In A Potato Intro: ====== My biology coursework is based round the osmosis process that takes place in potatoes. Osmosis is the intake of a salt solution through a selectively permeable membrane. The strength of a salt solution can have a dramatic difference on the amount the potato can take in, and how it reacts. Here is an example of a selectively permeable membraneà ¢Ã¢â€š ¬Ã‚ ¦ Salt Solution [IMAGE][IMAGE] Strong Weak [IMAGE] Strong Weak Salt Solution [IMAGE] Variables: An fundamental necessity in my biology experiment is to decide which variable I am going to use and modify. A variable is an aspect of the experiment which can be modified in order to change the outcome of the entire osmosis experiment. Below are the variables I have available * Temperature * Solution Strength * Size Of Potato * Weight Of Potato After a lot of careful deliberation I have decided to use the solution strength as my variable. I chose this because it enables me to witness the effect different strengths of solution have on osmosis. Method: To carry out my experiment successfully I will need to stick to the diagram belowà ¢Ã¢â€š ¬Ã‚ ¦. [IMAGE] Firstly, I will take 6 test tubes with different strength salt solutions and add them to a test tube rack. I will then cut up a potato and measure them to make sure they are the required size, for this experiment I have chosen 1.0cm. I will then add two measurements of potato into each test tube. The test tube will then be left over night in a fuming cupboard, and results will be taken the next morning. Fair Test: To make sure my experiment is fair I will stand by the following guidelinesà ¢Ã¢â€š ¬Ã‚ ¦ * Use the same sized test tube. * Make sure each strength is measured exactly. * Make sure each piece of potato is exactly the same size as the next.

An Economic Intrepration Of Th :: essays research papers fc

Economics is a way of life: The Lottery is not A lottery is something that many people would be very excited to win. Most people think of a huge cash reward for winning a lottery. The thought of millions of dollars being awarded just because they picked your name is very exciting. In most cases, the possibility of winning one of these great lotteries is very slim; you would have a better chance of being hit by lightning. Shirley Jackson writes about a lottery that took place in a small farming community consisting of a meager 300 people. The probability of winning this lottery is good; you would have a one in three hundred chance of winning. The lottery is there to insure the season’s crops. If you were “lucky'; enough to be chosen, you would be sacrificed to the gods. This sacrifice would involve the townspeople directing you towards the middle of a circle and proceeding to throw rocks at you until death. Everybody seems happy with the results of this yearly tradition until they are chosen for the stoning. Before the lottery, people are joking and gathering like it was a party. Once the “lucky'; participant has been chosen their cries of compromise are let out and this has no effect on the crowd at hand. Being one of the stoners, you are unwilling to recognize the screams of pain and the sights of blood. This sacrifice ensures the town’s economic success and their ability to feed the families. Crops are the lives of these families and if they fail there may not be enough food to feed this small town.   Ã‚  Ã‚  Ã‚  Ã‚   Killing one person a year to theoretically save the lives of three hundred people does not seem that bad. Sure the town’s people may follow this cruel tradition blindly, but how are they to know if the sacrifice is actually saving their crops or not? They keep on with their traditions because one bad year could wipe out the whole town. This town is run on economic success and a tradition that is not to be broken. The ability to follow cruel traditions without any remorse for the damage that has been done has a type of cult mentality. The economic well-being for this town is important, but is it important enough to follow a 100 year old tradition which, logically, does not help the crop condition one bit?

Btec Buisness Level 3 Unit 1

BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products Needs wants and demands B. define aims and objectives Aims: A purpose or intention; a desired outcome Objectives c. Private companies may issue stock and have shareholders.And are invested by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering. In general, the shares of these businesses are less liquid and the values are difficult to determine, an example of a private sector is Warburton’s, their aims are to maximise profits or increase value of shares. Public sectors offer shares to the general public, A Public sectors stock can be acquired by anyone and holders are only limited to potentially lose the amount paid for the shares.An example of a public sector would be Tesco’s because they provide a service to the community, another example for Tesco’s being in the public sector is so they can expand internationally, private sectors however would only be able to stay nationally because it s easier to control shares. Tesco’s aims would be to boost the national economy and also to maximise profits. Non profit companies would be charity and sometimes government run organisations. Any money earned must be retained by the organization, and used for its own expenses, operations, and programs.An example of a non profit sector would be Oxfam because they use the money invested in their organisation to help people suffering poverty poor housing in third world countries globally and to invest also using the money to use on their expenses programs etc. Their aims are to imp rove poverty and lifestyle in third world countries. Introduce and explain the two businesses you will be investigating. Refer to their business activity i. e. what they do to make their money, their size and history. Refer to task C and state which sector they belong within. Focus upon and explain one product or service provided by each business.D. i will be investigating Tesco’s and Oxfam. Tesco’s is the third most successful retailer in the world, and they sell all general products needed in a household including, food, clothes, furniture, mobile phones etc they also sell luxury items like gaming equipment, broadband etc, Oxfam is one of the biggest charities globally, they sell clothes, books, board games, etc to make money so they can put it into their company so they can cover expenses and support programs, they also accept donations so they can help other third world countries that are suffering from poverty poor housing etc.Tesco’s was founded in 1942; T esco’s was founded in 1919 by jack Cohan in east London. Oxfam belongs to the non profit sector, they provide products that are cheap so they can provide for programs across the world and supply their organisation with important resources. Tesco’s belongs to the public sector and offer basic products and necessities such as food, housing etc. And services like broadband and banking etc. E. tescos: they want to make cheaper prices so they would be able to get a larger quantity of products sold.Oxfam: more of a variety of products to sell, so customers have more of a choice, this will increase the variety of customers. F. organisational objectives are different from marketing objectives . Marketing objectives are giving a time frame in which they should achieve it, organisational objectives are the overall objectives and are the ones that are the most important. g. The marketing objectives can make you get closer to an organizational objective because it might lead to th e same path. For example marketing objectives are like little steps towards organizational objective. h.Tesco’s marketing objectives is to make prices fair for customers and beneficial for Tesco’s, and also expand their business into different companies. Oxfam’s marketing objectives would be to open more Oxfam shops across the u. k, so they can benefit their programs resources etc. i. Tesco’s might expand their brand into different retailers so it’ll gain more popularity and might even be a leading bran in food clothes etc ii. Oxfam might open stores internationally so will lead to make more money so they can use it so they can run more charitable programs and lead to improve poverty, housing in third world countries around the world. . Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d). j. if Tesco’s was marketing a certa in food product Tesco’s would use a marketing technique for example Tesco’s would advertise the product on wallpaper, leaflets ,TV etc also they would put special offers on the product e. g. 2 for the price of one k. Identify and describe the limitations and constraints upon marketing activities.For example if Tesco’s was making a new product and they were given a limited amount of money to invest in this product, this would limit how advanced this product and how useful this product would end up to be. A constraint for tescos would be the price war, all supermarkets, retailers etc want the best prices for their customers and the best prices for customers means more profit for themselves, this would subdued customers to shop at Tesco’s more than other retailers tacos is always making cuts and budgets to make low prices for customers its is a constant restraint for Tesco’s L.For each limitation and constraint explain how this may affect the marketin g operations of your two chosen businesses. The operations wouldn’t run as smoothly because you are not making enough profit to achieve those operations. The price war will affect their special offers new programs because they would have to cut those in making a better price for customers, prices are one of the top priorities for a retailer. m. Produce a comparison table stating and explaining in detail the similarities and differences between the chosen product/service of each organisation across a range of market techniques. Similarities | Differences | | |

Drunk as drunk Essay

Drunk as drunk This poem is about the lustful relationship between two people. The pair lay in the flowers under the night sky and kiss each other til’ what seems like months later. I think the couple depicted are in the early stages of their relationship. They spend all day with their bodies pressed against one another and kiss in the flowers. They are so consumed in each other that they neglect sleep, food, and water. I think it’s all a bit exaggerated but it is definitely depicting a young, passionate love. Neruda uses many similes in this poem for the effect of creating a pair of lust filled lovers. He likens them to â€Å"fish under a net of our kisses. † The two spend all of their time together, and can’t think of anything other than that. He also uses imagery, saying miour wet body wedged between my wet body and the strake of our boat that is made of flowers. † He uses imagery to depict two lovers lying on the grass, and pressed against each others’ bodies. He makes it seem like the lust (and love) between these people is wedged together, i. . inseparable. The tone of the poem is very loving and romantic. The narrator is one of the lovers, which makes you see their connection better. The use of similes, metaphors and tone in this poem show the strength of Neruda’s writing. He makes you â€Å"drunk as drunk on turpentine† from his writing. Girl. Themes The Danger of Female Sexuality Even though the daughter doesn’t seem to have yet reac hed adolescence, the mother worries that her current behavior, if continued, will lead to a life of promiscuity. The mother believes that a woman’s reputation or respectability determines the quality of her life in the community. Sexuality, therefore, must be carefully guarded and even concealed to maintain a respectable front. Consequently, the mother links many angential objects and tasks to the taboo topic of sexuality, such as squeezing bread before buying it, and much of her advice centers on how to uphold respectability. She scolds her daughter for the way she walks, the way she plays marbles, and how she relates to other people. The mother’s constant emphasis on this theme shows how much she wants her daughter to realize that she is â€Å"not a boy’ and that she needs to act in a way that will win her respect from the community. The Transformative Power of Domesticity The mother believes that domestic knowledge will not only save her daughter from a ife of promiscuity and ruin but will also empower her as the head of her household and a productive member of the community. She basically believes that there are only two types of women: the respectable kind and the â€Å"sluts. Undoubtedly for many Antiguan women, domestic knowledge leads to productivity, which in turn wins respect from family and society. Household work therefore brings power and even prestige to women in addition to keeping them busy and away from temptation. Readers recognize the reverence the mother has for the power of domesticity because of the numerous specific instructions she gives her daughter, such as how to ook pumpk in fritters, sweep, grow okra, buy bread, and wash clothes. For her, domesticity brings respectability; sewing up a dress hem thus becomes more than an community. Motifs The mother repeatedly emphasizes food throughout her lecture to reinforce her belief that happiness comes from domesticity. The acts†and art†of making pumpkin fritters, tea, bread pudding, doukona, and pepper pot thus take on greater meaning as elements that link women to their families, their households, and the greater community. In many ways, food will also be the mother’s greatest legacy as he passes old family recipes and culinary traditions down to her daughter and future generations of women. Interestingly, foods such as doukonaand pepper pot also act as anchors that squarely place the story in Antigua and the Caribbean. Mentioning these specific regional foods allows Kincaid to recreate a world that’s vivid and different from our own without ruining the storys structure with unnecessary descriptions. Cloth Cloth and its relationship to appearances and proper housekeeping reappear throughout the story to highlight the importance of respectability. The mother knows hat a person’s clothing reveals much about character and personality and that shabbiness implies laziness and poverty. Washing, sewing, and ironing allow women not only to project their status but also their productivity and self-worth. Neatness in appearance also corresponds to the community’s perception of a woman’s sexual respectability and morality. Organized, productive, well-groomed women appear competent and in control and consequently have much less chance of falling under suspicion of having had illicit relationships with men. The mother therefore stresses the importance of dress and appearance to save the daughter from a life of isrespect. Symbols Benna Antiguan folksongs, or benna, symbolize sexuality, a subject the mother fears her daughter already knows too much about. Historically, native Antiguans sangbenna to secretly spread scandalous rumors and gossip under the uncomprehending British people’s noses. Singing benna in Sunday school, therefore, represents not only disobedience but also sinful, forbidden knowledge that can’t be discussed openly in public, let alone in church. Even though the daughter may not consciously equate benna with sexuality as her mother does, her protestations nevertheless uggest she knows full well benna’s seductive power, mystique, and forbidden qualities.

Responsibility of Government Essay

Time has changed and where we live today is what may be called as a â€Å"global consumer society†. People are striving in the fast lane to make their hassle bustle life a bit relaxing, convenient and luxurious by purchasing and manufacturing equipments and then disposing them off. This is where businesses and industry play an important role in degrading our environment, utilizing our resources to produce those artificial things and utilities for one’s convenience, which leads to ominous results. Presently, the most highlighted issues about the macrocosm is the menace to our natural habitat by our commercial sector. The essay will analyze how they affect our environment, their responsibilities to protect it and also it is the duty of government to take measures for it. According to Fieser, J. (2010) the biggest threat to the environment is inflicted by Commercial enterprises and businesses rather than any other domestic activity. Factories produce toxic waste and dump it without remembering about the side effects, thus polluting the soil and water. Similarly deforestation has been done on a large scale with them during the development of new industries, not considering the fact that they disturb the natural habitat. The majority of these offenders are from the third world countries also known as the underdeveloped countries, as they ignore  being environmentally responsible while competing with industrialized states. Likewise, due to deficiency of alternatives available in such countries it makes it hard for them to maintain a balance between energy conservation and economic progress. All of this results in environmental degradation by business sector. Many examples of such cases could be brought up with this discussion. For instance, a Union Carbide incident in OHIO (1960’s) where two chemical and metal plants were manufactured in a valley trapping it with the ash clouds and air pollution, not only did they result in endangering the surroundings but caused different respiratory diseases among the locals. In spite of being responsible for all, the company refused all public discussions and ignored governmental requests for the plant’s inspection, another similar big incident related to nuclear power plants in Pennsylvania and Chernobyl in which radiations were released to the local community and a steam explosion in the plant also let out tons of radioactive material in the atmosphere killing several and injuring thousands, all of these incidents are a proof of irresponsibility shown by the respective industries. Although, agreeing that the main motive of businesses is to make profit for their investors and that the consumers only prefer buying stuff which is cheaper instead of being Eco friendly – as environmental standard production of products raises their cost. They should be familiar with the social responsibilities they have on themselves, which is best described by Haynes, T. (N.d.). â€Å"Social responsibility is a moral theory that says any organization is obligated to act for the benefit of its society†, It is a duty that everyone has to perform to maintain balance between ecosystem and economy. Yet, still some companies work with the ideology that- what is best for the environment is not always financially best for them -which is wrong. Some, also think that they are not legally bound to care for the government as there are no such laws which asks them to do so. Another argument form these business enterprises is † that caring for the environment rests with the consumers not us, if they are not interested in favoring businesses running an Eco- sustainable policies then there is no point reforming such policies on them†. Let’s not forget that environment is common to everyone, no-one possesses it and everyone is equally responsible for it, so far no one is bound to accept the responsibility for a common thing, the point being drawn is that no private  organization should be responsible for the commons. As alleged, by James W. (2007) â€Å"Responsibility for the commons rests primarily with political communities of citizens through their governments, and their duty is to do justice†. Hence, the government should secure the sustainability of the surroundings and to introduce law which promote ecologically friendly advancement which would eventually bind all businesses to be more socially responsible. Also, it will encourage other sectors to contribute their part in fighting against the threats to our environment. The office of government is also important when it adds up to some critical topics connected to the environment such as global heating and loss of biodiversity which is done by deforestation and utilizing of natural habitat for new growth projects. This could be forestalled simply by opting alternatives for the arrangements, i.e. using old sites to build new industries and encourage recycling – government is the only physical structure that could enforce them to behave thus. Though, businesses should be socially responsible, but the governments do play a broader and important role in protecting our environment because it is their duty to assure justice to everyone, be it an organization or our environment and they should not wait till severe problems are faced after all is done. It is conclusive that government practices hold a major part in protecting our environment, even if businesses do try to be socially responsible they cannot make out a great deal compared to what government bodies can act- and they should perform whatever is possible if they want a pleasant and sustainable environment to live in. REFERENCES Fieser, J. (2010), Business ethics: section three. Hayens, T. (N.d.). Social Responsibility and Organizational Ethics. Kalinda, B. (Ed.). Social Responsibility and Organizational Ethics. (2001). Encyclopedia of Business and Finance (2nd ed., Vol.1). New York: Macmillan References. James, W. (2007), Conserving the environment:Guideline #10 for government and Citizenship. Online available from URL http://www.cpjustice.org/PJR2007Q2/EnvironmentGuideline10 [Accessed 10 April 2014] Jason, D. (2006), The role of government in environmental protection. Online available from URL http://grist.org/article/the-role-of-government-in-environmental-protection/ [Accessed 11 April 2014] (Why protecting our environment is so important?, 2011) Niharika Bhati, Role of Government and problems faced in protecting our environment. Online available from URL http://www.preservearticles.com/201102244196/role-of-government-and-the-problems-faced-in-protecting-our-environment.html [Accessed 10 April 2014]

Is Boxing Safe Essay Example | Topics and Well Written Essays - 1250 words

Is Boxing Safe - Essay Example Specifically, brain injury will be examined, as this is one of the largest concerns surrounding boxing as a consequence of the repeated blows which the combatants take to the head. Injury is a common and accepted component of boxing. Certainly, it seems logical that a sport that involves a physical contest between two people would result in injuries on both sides. One study estimated that the rate of physical injury was around 17.1 per 100 matches. Of these, 51% were facial lacerations, with the remainder including hand, eye and nose injury . An article in 2010 highlighted the potential for injury within boxing and there is debate about whether boxing should remain an Olympic sport. However, this debate is by no means new, although rules and equipment has changed much since the inception of the sport. . The sport involves substantial physical contact between two individuals. The contact can often be bloody and violent, and there is significant concern by researchers, neurologists, ad vocates and other parties that the sport is dangerous and can result in permanent damage to the brain. The outcome of this debate is substantially different depending on whether amateur or professional boxing is considered. In amateur boxing, the risk of injury is significantly reduced by the use of rules and equipment. Conversely, in professional boxing the risk is much higher. ... Many neurologists consider that the sport puts the brain at such risk that it should be banned . A distinction needs to be made between amateur and professional boxing. The rules and equipment used in amateur boxing have been designed to decrease the chance of serious injury. They fight less rounds, normally three or four per fight rather as opposed to the 12 round fights that are often present in the professional leagues. Furthermore, the rounds which amateurs fight are shorter than professional boxers lasting two minutes instead of three. This adds up to a significant different in time spent in the ring. Headgear is worn that protects much of the face in order to decrease the risk of injury. Finally, a medical examination is required before any boxer enters a bout so that any problems can be detected early. Many studies have examined the effect that amateur boxing has on neurological activity. One study examined three groups of men, one group that were field and track athletes, one group that were soccer players and the third that were former amateur boxers. No signs of serious brain damage were detected in any of the groups . A review of observational studies that had been conducted between 1950 and the present was examined, the authors found that in less than a quarter of the studies there was evidence of chronic brain injuries, and these were mostly small. The authors concluded that there was no strong evidence supporting amateur boxing causing chronic traumatic brain injury . However, this is not the case in professional boxing. While the studies above indicate that chronic traumatic brain injury does occur in amateur boxing, the rate is much lower than for professional boxers . Studies have shown that chronic